It was the day before The Bloom Agency in Dallas, TX was going to make a new business presentation to Porsche Dealers of North America.
While sitting on the “throne” at the office, I saw a small blurb in the Sports section of the Dallas Morning News that Porsche had just won 8 out of 10 places at the 24-Hour LeMans Endurance Race.
A few minutes later, I wrote this headline, showed it to the Creative Director, and sat with an Art Director who sketched out the concept.
We didn’t win the business, but I created a terrific ad.
Flash forward about 25 years later. I got a call from out of the blue from a guy who loves Porsches, has a bunch of them, was having a new garage built in his home to house them, and found this particular ad that I wrote during a Google search of “Porsche ads”. He said that he wanted to buy the original art for this ad, we agreed on a price, and a few days later in the San Francisco area, we made the exchange. End of story.
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