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Fed Ex Freight Ad
As a freelance San Francisco copywriter, I’ve created campaigns for Viking Freight, DHL, Emery Air Freight, Consolidated Freightways and Greyhound Package Express. For decades, Viking Freight operated...
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DHL Snow Globe $20 Promotion
About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I...
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Recruitment DM Campaign
Earlier this year, I worked as a freelance copywriter with the very talented San Francisco art director John Donaghue on a new direct marketing campaign for Midland National’s Annuities Division. The...
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Financial Copywriting
I have a vast portfolio of financial copywriting expertise. Over the past 25 years, I’ve produced a wide variety of financial copywriting projects, including memorable print and broadcast work,...
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Spirit Rock Meditation Center Ad
This is the first of a series of branding ads to promote the mindful awareness resources of Spirit Rock Meditation Center in West Marin. It’s been around for about 30 years, but few people know that...
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Freelance Travel Copywriting Experience
Travel Copywriter I’m proud to have over 25 years of freelance travel copywriting expertise across a wide range of clients and periodicals. These include resorts in North America, top-rated airlines...
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Breastfeeding Copywriting
When the San Mateo County Health System needed a freelance copywriter for a new education campaign, I recently collaborated with Nora Isaacs, another writer, and Kuleana Design in San Francisco....
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Financial Copywriting: Doha Bank World Cup Ads
A graphic designer I’ve worked with in Toronto knows a marketing manager at Doha Bank in the Middle East. He recently asked me to collaborate with him on a campaign of four ads to celebrate Qatar...
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Resonance Jazz Ensemble: Radio, Print and Banner Copy
A client of mine, Allison Bliss Consulting, asked me to write scripts for :15, :30 and :60 radio commercials, copy for both animated and static ad banners, and edit her newspaper ad copy for the SF...
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Porsche Ad – Advertising Copywriting
It was the day before The Bloom Agency in Dallas, TX was going to make a new business presentation to Porsche Dealers of North America. While sitting on the “throne” at the office, I saw a small blurb...
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San Francisco Copywriting Presentation at BNI Embarcadero
As someone with vast expertise in San Francisco copywriting, I presented this PDF at BNI Embarcadero to provide an overview of my services across five industries and the best referrals within each one....
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Medical Copywriting
“I’m not a doctor, but I often play one on the Internet.” – Gil Zeimer, Medical Copywriter Vein Centers for Excellence of Greenville: George Hincapie, Tour de France Cyclist and “The World’s Ugliest...
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My All-Time Favorite Copywriting Headlines
As a San Francisco freelance copywriter, I’ve crafted thousands of projects over the past 35+ years, so it’s pretty hard to choose my favorite copywriting headlines. But here are a dozen or so of them…...
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San Francisco Direct Response Copywriting
These are some of my highest response projects for San Francisco direct response copywriting. Financial Services I’ve been fortunate to work with several divisions of Bank of America Retail Banking...
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Spirit Rock Meditation Center Ad
This is the first of a series of branding ads to promote the mindful awareness resources of Spirit Rock Meditation Center in West Marin. It’s been around for about 30 years, but few people know that...
View ArticleClik here to view.
Freelance Travel Copywriting Experience
Travel Copywriter I’m proud to have over 25 years of freelance travel copywriting expertise across a wide range of clients and periodicals. These include resorts in North America, top-rated airlines...
View ArticleClik here to view.
Breastfeeding Copywriting
When the San Mateo County Health System needed a freelance copywriter for a new education campaign, I recently collaborated with Nora Isaacs, another writer, and Kuleana Design in San Francisco....
View ArticleClik here to view.
Financial Copywriting: Doha Bank World Cup Ads
A graphic designer I’ve worked with in Toronto knows a marketing manager at Doha Bank in the Middle East. He recently asked me to collaborate with him on a campaign of four ads to celebrate Qatar...
View ArticleClik here to view.
Resonance Jazz Ensemble: Radio, Print and Banner Copy
A client of mine, Allison Bliss Consulting, asked me to write scripts for :15, :30 and :60 radio commercials, copy for both animated and static ad banners, and edit her newspaper ad copy for the SF...
View ArticleClik here to view.
Porsche Ad – Advertising Copywriting
It was the day before The Bloom Agency in Dallas, TX was going to make a new business presentation to Porsche Dealers of North America. While sitting on the “throne” at the office, I saw a small blurb...
View Article