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San Francisco Copywriting Presentation at BNI Embarcadero
As someone with vast expertise in San Francisco copywriting, I presented this PDF at BNI Embarcadero to provide an overview of my services across five industries and the best referrals within each one....
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Medical Copywriting
“I’m not a doctor, but I often play one on the Internet.” – Gil Zeimer, Medical Copywriter Vein Centers for Excellence of Greenville: George Hincapie, Tour de France Cyclist and “The World’s Ugliest...
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My All-Time Favorite Copywriting Headlines
As a San Francisco freelance copywriter, I’ve crafted thousands of projects over the past 35+ years, so it’s pretty hard to choose my favorite copywriting headlines. But here are a dozen or so of them…...
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San Francisco Direct Response Copywriting
These are some of my highest response projects for San Francisco direct response copywriting. Financial Services I’ve been fortunate to work with several divisions of Bank of America Retail Banking...
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BNI Comedic Copywriter Presentation
My BNI Embarcadero presentation yesterday focused on what I called “Comedic Copywriting”. I do not consider myself a comedy writer of sitcoms, movies or stand-up sessions on Open Mike Nights. But I...
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Lindsay Olives :: Magazine Ad & Radio Copy
One of my favorite clients when I was a young copywriter at Ketchum Advertising, San Francisco (now TWBA Chiat-Day) was also one of my first clients: Lindsay Olives. I’ve always believed that...
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B of A Financial Ads, Banners & Radio
As a San Francisco copywriter, I’ve been an ad agency staff and freelance copywriter for virtually every financial institution in California, from Bank of America and Wells Fargo to Charles Schwab,...
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Healthcare Copywriting
Healthcare Copywriting is one of my specialties. Because I’m a San Francisco freelance healthcare copywriter with vast expertise across all media, I’ve had the good fortune of working with a wide...
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Freelance Direct Marketing Financial Copywriting
Wells Fargo EquityLine Platinum Card Acquisition Letters For one of Wells Fargo’s design agencies (Damore Johann), I wrote a series of direct response letters to Equity Line Platinum Card owners with...
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Geneaology Software Ad
This is one of my favorite ads for two reasons. First, the headline is humorous and embodies a product benefit because someone you’re related to can collect, organize and share your family’s history...
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Fed Ex Freight Ad
As a freelance San Francisco copywriter, I’ve created campaigns for Viking Freight, DHL, Emery Air Freight, Consolidated Freightways and Greyhound Package Express. For decades, Viking Freight operated...
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DHL Snow Globe $20 Promotion
About 10 years ago, I was called by a local ad agency who needed a freelance San Francisco copywriter to craft a promotional ad for DHL Worldwide Express delivery services. The art director and I...
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Recruitment DM Campaign
Earlier this year, I worked as a freelance copywriter with the very talented San Francisco art director John Donaghue on a new direct marketing campaign for Midland National’s Annuities Division. The...
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Financial Copywriting
I have a vast portfolio of financial copywriting expertise. Over the past 25 years, I’ve produced a wide variety of financial copywriting projects, including memorable print and broadcast work,...
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Spirit Rock Meditation Center Ad
This is the first of a series of branding ads to promote the mindful awareness resources of Spirit Rock Meditation Center in West Marin. It’s been around for about 30 years, but few people know that...
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